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Jewelry Marketing 101

December 27, 2017
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gold jewelry diy

It can happen if you’re a newbie and even if you’re an experienced jewelry seller. Your jewelry stops selling despite your best efforts at jewelry marketing. If you’re dependent on your artistic efforts as your primary source of income, this can be a very frustrating and even scary experience.There’s no need to panic! It may […]

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Boost Your Jewelry Sales by “Connecting” With Your Customers!

October 24, 2017
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model jewelry buying tips

I’ve been reading about a growing trend that may affect your jewelry business. It seems that more and more people want to know the origins of the items they buy and want to feel some sense of “connectedness” to them. For example, in the food industry, people want to know where they egg they’re eating […]

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Sell Your Handmade Jewelry at Retail Stores

September 24, 2017
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handmade jewelry tips

Do you sell your handmade jewelry to retail stores? Hi everyone! We just returned from our out-of-town shopping trip yesterday. I’m excited because I was able to talk to some owners of fashion boutiques about what they look for when they purchase handmade jewelry from artisans for their stores. I found out that they are […]

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Powerful Copywriting Skills Can Boost Your Jewelry Business

May 17, 2017
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jewelry marketing skills

If you’re serious about selling your jewelry designs online, you need to master the art of web site copywriting. Even very small improvements in your copywriting skills can result in higher conversion rates. I would recommend getting a good book on the art and science of web copy writing and concentrate on mastering the basics. […]

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Emerging Designers Revealed at Essence

February 3, 2017
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jewelry show tips

London Jewellery is a very exciting place for discovering new collections and jewellery brands. Even more so for a group of emerging designers whose creations are being unveiled at Treasure As part of their passion for developing new talent, CRED Jewellery are continually encouraging emerging designers to embrace ethical design practices.  As curators of the […]

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Recent Posts

  • Jewelry Marketing 101
  • Boost Your Jewelry Sales by “Connecting” With Your Customers!
  • Sell Your Handmade Jewelry at Retail Stores
  • Powerful Copywriting Skills Can Boost Your Jewelry Business
  • Emerging Designers Revealed at Essence

Mineral Store

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Useful Resources

Carat size chart conversion to mm. (pdf download)

Jewelry Metals 101: Gold, Silver, and Platinum

How to Start a Jewellery Making Business: The Ultimate Guide

Getting Started: Metalsmithing

Nature Inspired Jewelry

natural diamond rings

Contact Me!

gisa jewelry blogger

I’m a stay at home mum and I make jewelry and blog about bling bling in my free time. This is my personal blog that I use to document my thoughts and knowledge.

Drop me an email here: gisa@jewel-bijoux.com

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