London Jewellery is a very exciting place for discovering new collections and jewellery brands. Even more so for a group of emerging designers whose creations are being unveiled at Treasure
As part of their passion for developing new talent, CRED Jewellery are continually encouraging emerging designers to embrace ethical design practices. As curators of the Essence ethical jewellery pavillion, CRED set live briefs for the MA students at London Metropolitan
University with interior and jewellery design options;
– to create the interior space for the exhibition where ethical designers are displaying,
– to create a Men’s ethical jewellery collection to be displayed at Essence, and to be considered for production under the CRED Jewellery brand.
The CRED buying and designing teams have worked with the students since February, setting the brief parameters for the students, and then meeting frequently to develop their initial ideas. CRED have been on hand to advise on sourcing and production, giving the students valuable insight into the market.
This week the students who chose to create the Essence space will be furiously banging and hammering, putting the finishing touches to the interior creations.
The 11 talented designers who chose the jewellery brief will be polishing & finishing their pieces – Men’s affordable jewellery collections made from materials with known provenance and ethical integrity.
At the show, CRED’s design team will be revealing which of the Men’s ethical jewellery collection designers will have their pieces put into production to be sold through CRED.
The students in 2011 were asked to create the interior space to reflect the journey of gold, to celebrate the launch of the Fairtrade and Fairmined gold standard. They used elegant and stunning lasercut woodwork for the decoration and Point of Sale areas. See the video of the MA Design students involvement in designing the Essence interior last year…